Here's the thing. But it’s not your ordinary kind of thing.
This thing’s got another thing to it. You can do things in it, make things in it, be things in it.
The rules for what you do in it are only written by you.
It’s a mens thing. And a women's thing.
It’s a thing that’s made well, with love, and originality.
With quality fabrics details that surprise.
The type of thing you hold on too.
Since 2012, these are the things we create.
This is the story about our thing.
It’s how a strange thing and a beautiful thing – became a thing.
How a mens thing and a women's thing, emerged as Thing Thing.
A thing to do things in, make things in, and be things in. A thing that comes from a place called Aotearoa New Zealand, at the bottom of this thing called earth. A thing that is simple yet expressive. A thing using quality fabrics, unique shapes and unexpected details, to make things that surprise and delight. It’s a thing that’s made well, with love, and originality. A thing that began in 2012, and has made things ever since.
It’s us doing our thing, so that people can do theirs.
It’s a thing that’s a little different, so we call it Thing Thing.
Sustainable Things
Sustainability is something we're continuously working on.
The majority of our fabrics are 100% Cotton, a natural, long lasting and biodegradable fibre.
We order in small batches to help minimize excess stock and reduce waste - we're taking thoughtful steps by ordering only what's needed.
When we have excess fabric this is held at our factory and used to create sample patterns and test garments.
Our garment bags and courier bags can be soft recycled, and we are working with our shipment providers who aim to achieve 100% recyclable packing in 2025.
Thing Thing can be found stocked in retailers across New Zealand.
Thing Thing is owned by Anna & Patrick Shone. and is part of a collection of brands Rose Road, Homelee and The Goodnight Society.
